SEMINARS

Explore the psychology of customer buying decisions in this short format webinar, tailored for picture framing professionals! 

Participants will gain insights into common misconceptions about pricing while learning how to create meaningful customer consultations that resonate with buyers' emotions and needs. 

Jared will share powerful & proven strategies for overcoming objections and confidently closing sales, ensuring you not only meet but exceed your customer expectations every time.

Attendees will be well-equipped to effortlessly convert inquiries into sales. Elevate your approach and watch your sales soar!

Dive into the true value of custom framing in this engaging short-format webinar designed to empower your design and sales team. 

Jared will explore common misconceptions about custom frame pricing, helping you articulate why quality matters. 

Learn how to identify customer needs and desires while overcoming price shock, ensuring that every interaction leads to a sale. 

Harness the knowledge on how to communicate value effectively and boost your customer satisfaction, as well as your bottom line.  

This session will be a masterclass into the creative features and applications of GUNNAR GMC software. 

GUNNAR CMC Expert, Jared Davis, will cover a complete spectrum of useful everyday concepts and out-of-the-box ideas to help you create beautiful, customised mat designs to add value to your framing. A must for any GUNNAR CMC owner looking to maximise the potential of their machine and versatile GMC software. 

Dive into the world of premium glazing in this informative workshop designed to enhance your understanding and sales approach! Participants will learn how anti-reflective and conservation-grade glass is made, enabling them to confidently explain its value to customers. 

We’ll discuss how anti-reflective and conservation-grade glass enhances artwork preservation while exploring techniques for presenting choices clearly and compellingly.

Jared will reveal the most effective techniques for demonstrating the benefits of premium glass, transforming customer perceptions and appreciation. Empower your team to turn every conversation about glass into a winning sale!

In this presentation, Jared will explore the most effective ideas for maximizing your moulding profit and sale potential, currently used by progressive and successful framing businesses. 

New concepts for point-of-sale display will be demonstrated, helping make the design process easier and more appealing to today’s changing consumer. 

Jared will also reveal proven profit-generating strategies for inventory control, as well as pricing and mark-up strategies for improving your sale potential for premium, high-end mouldings and your profitability for contract mouldings.   

The question business owners need to ask, is how do you sell, without selling out? This session will help provide an insight into the expectations of today's retail consumer, and how you can maximize this for increased sales, without using any generic, high pressure tactics. 

Jared discusses different ideas and ways to tap into your customer's true desires, enhancing the emotional aspect of your customer's business experience. Jared also shares examples used by existing framing businesses which demonstrate the success that can be achieved from a renewed approach towards a "customer focus" method of selling which will help your business attract high value customers leading to high value sales.  

Mat boards are a fundamental material for picture framing – however with all of the different grades and features of boards available on the market, it can be confusing. 

This session will help decipher and simplify the different standards of mat boards available, by providing a clearer technical explanation of the differences between Decorator, Conservation and Museum grades of mat board. Jared will also reveal proven strategies on how to effectively sell premium grades of mat board.  

Unlock the secrets to effective pricing in the custom picture framing business with this comprehensive workshop! Participants will learn how to accurately calculate their hourly rate, emphasising the value of time and labour in achieving profitability. 

Jared will also discuss the inherent dangers of discounting and its impact on overall profits, providing proven strategies to avoid common pitfalls. Jared will also reveal insights into how buyer psychology shapes purchasing decisions. This session will leave your equipped to implement smarter pricing strategies that attract customers while boosting your bottom line.

How is your business positioned to be able to take advantage of the new wave of millennial customers and the new era of selling custom framing? Jared will provide insight into the buying preferences of different consumer generations and reveal selling & marketing concepts to help your business to meet the expectations of the next generation of customers. 

 Work smarter, not harder, with this class that explores new and proven strategies for increasing your sales without becoming a salesperson! Jared reveals business strategies to improve your bottom line – used by some of the most successful framing businesses around the globe. Vital areas of sales potential will be covered including in-store merchandising, displays, promotional signage, and expanded customer solutions. Jared also provides insight into some secret pricing and profit strategies, which will increase your sales without an extra customer walking through your door. 

Enhancing the "magic of the moment" can lead to greater sales and higher margins. This presentation will focus on the psychological selling dynamics that occur on the front counter, and give you the tools required to help create a customised, individual experience for each customer. Jared not only covers new "up-to-date" methods on frame design consultation, but also how to overcome the most common difficult questions and how to effectively quote prices. Bring your staff along to this and learn how create the right customer experience, every time.  

Branding is the most powerful way to increasing the value of any product. This class from Jared covers several different concepts and methods that industry leading framing businesses have been able to harness the value of branding which can help you learn how to establish higher value in your business identity and the products you sell. If you’re interesting in taking your business identity the next level, then this session will provide the insight you’re looking for.  

 Jared reveals a visual journey of some of the best ideas and concepts from frame shops around the globe which stand out from the crowd! The ideas explored will range from appealing sales displays to practical concepts and point-of-sales aids to improve processes. Jared also reveals some inspirational "before and after" business transformations and insights into overall store layout and sale counter designs. You will also discover useful business strategies designed to improve your customer experience and your bottom line. 

In today’s market, you don't necessarily have to be a salesman to make the best sale. With customers ever more resistant to what they perceive as deceptive salespeople, there is an increasing need to utilize new methods and concepts for selling high-end custom framing. This lecture is perfect for shop owners looking to successfully sell their products to the next generation of consumers. You’ll discover innovative techniques to start selling without actually speaking! This class will cover how to use silent techniques such as body language and signage, as well as proven merchandising and display concepts, in order to make a sale. These methods can lead to a satisfied customer base that never feels like they’ve been “sold”, creating long, lucrative relationships for your business.  

Jared explores new & proven methods for effectively up-selling higher value framing. By deciphering consumer psychology, Jared demonstrates techniques that will convert doubtful scenarios into profitable sales. Jared will also reveal some helpful ideas using sales aids and displays to help streamline the consultation process. This session will also examine ideas for closing the sale, and strategies for handling challenging situations that occur such as dealing with quotes, overcoming price shock, and justifying a higher price to competitors.  If you would like your customers to buy from you for reasons other than price – then this session is for you! 

In this workshop, MCPF qualified Jared Davis, will review a range of fundamental methods and applications for mounting and displaying artworks in frames.

Learn about different conservation materials and products, and how their applications can be used for archival mounting and framing. Jared will also provide practical and real world approaches to mounting artworks, without the burden of having of using specialised processes or skills.