About

 Jared Davis is a recognised expert in picture framing, with a specialist focus on photo and artwork conservation. With more than three decades of hands-on experience, Jared has helped shape the Australian framing industry from the ground up. He has also influenced professionals around the world through his writing, speaking engagements, and consulting work. 

He is currently the Sales and Marketing Director of Profile Australia  the country’s largest manufacturer and wholesale supplier of photo frames. In this role, Jared leads national growth strategies, brand development, and business development initiatives. 

 His career includes senior leadership roles with Frames Now, as well as a 15-year tenure as Marketing Manager for Larson-Juhl Australia where he helped modernise one of the industry's most established brands. 

Beyond the Australian market, Jared works as an international consultant and educator for GUNNAR, the Swiss-based leader in automated mat cutting technology. His work with GUNNAR has taken him across Europe, the United States, and Asia, where he delivers technical training and business development support to professional framers.  

Since 2010, Jared has also been a contributing editor to Picture Framing Magazine, writing the popular Sales Strategies column. His practical insights and candid advice have made him a trusted voice among custom framers around the world. 

Jared began his career in the Australian art and picture framing industry in 1991, joining the team at Hughes Mouldings, a leading wholesale framing supplier. Over the next 15 years, he worked as both an account manager and product manager, playing a key role in helping the business more than double in size. His time there laid the foundation for a deep understanding of supply chain operations, customer relationships, and product development.

While working at Hughes, Jared also spent weekends and spare time helping out in several custom framing stores across Brisbane. These hands-on roles gave him valuable insight into the daily challenges faced by independent framers and the creative problem-solving needed on the front line.

In 2006, Jared joined Megawood Mouldings as Product Manager. His role expanded into technical support and training across a wide range of picture framing equipment and machinery. Jared was responsible for managing several major international brands including GUNNAR, Cassese, Fletcher-Terry, Nielsen Bainbridge, and Tru Vue. From troubleshooting mitre saws to demonstrating cutting-edge automation, this was where his technical expertise truly came into its own.

When Megawood was acquired by Larson-Juhl, part of the Berkshire Hathaway group, Jared transitioned into the role of Business Development and Marketing Manager. He specialised in framing sales strategies, staff training, and customer education. Over the next decade, he delivered workshops and presentations for custom framers across Australia, New Zealand, Asia, and the United States.

His growing passion for conservation led him to develop and manage a new division of the business focused on archival-grade materials, including museum-quality products from Conservation by Design in the UK. Jared's ability to bridge both commercial and technical knowledge helped position Larson-Juhl as a trusted source of conservation framing solutions.

In 2020, Jared joined the senior management team at Frames Now in Melbourne, one of Australia’s largest custom framing retailers. With multiple locations across the city, he supported both the retail and wholesale sides of the business during a time of rapid growth and digital transformation.

Then in 2022, Jared took on the role of Director of Sales and Marketing at Profile Australia, based in Sydney. Profile is the largest manufacturer of photo frames in Australia, and under Jared’s leadership, the business has continued to expand its footprint across retail, wholesale, and eCommerce channels. The company also distributes a curated range of photo albums, mat boards, and luxury body and bath products, allowing Jared to bring his broad market knowledge to an even wider audience.

Jared has helped set up and grow numerous successful picture framing businesses across Australia, offering hands-on support with workshop layouts, equipment, and workflow.

He regularly teaches business owners how to operate and maintain their framing machinery, combining technical know-how with real-world experience. His innovative framing methods make use of the latest technology to improve efficiency and results.

Known for staying ahead of industry trends, Jared is a trusted educator and advisor to both new and experienced framers, providing practical solutions that improve both craft and business.

Jared was responsible for installing some of the first computerised mat cutters (CMCs) in Australia as early as 1997. Since then, he has been recognised as a pioneer in CMC technology, working closely with businesses as the industry evolved and embraced automation.

He has developed a range of innovative mat cutting techniques, including custom-designed software templates that have been adopted by framers around the world. His creative use of CMCs has helped transform how framers approach design, speed, and precision.

To support the industry, Jared also created a comprehensive library of video training tutorials focused on CMC training. These resources are widely used by picture framers across different countries and skill levels.

In 2007, he authored the popular book Getting the most value from your CMC, which became a practical guide for framers looking to maximise the profitability and performance of their machines.

Jared's creative mat cutting designs have been featured in magazines and showcased at industry trade shows internationally, earning him a reputation for pushing the boundaries of what CMCs can do.

Jared is widely recognised for his ongoing contribution to industry associations, guilds, and educational initiatives within the picture framing community.

He served for many years as a dedicated committee member on the Australian board of the Professional Picture Framers Association (PPFA), offering time, support, and leadership to fellow framers. In 2013, he was elected to the PPFA International Board of Directors, where he served for over five years, helping to guide the direction of the industry on a global scale.

As a respected speaker and educator, Jared has presented dozens of workshops and classes at industry events including the PPFA, the Picture Framers Guild of Australia, Profile Magazine and the West Coast Art & Frame Expo in the United States.

In 2015, Jared became the first Western educator to present at the AFAExpo Framing Industry Conference in Beijing, China - an event that marked a new era of international knowledge-sharing in the industry. Since then, he has returned to Asia on several occasions to teach advanced framing and business workshops in Qingdao, Tokyo, and Singapore, in collaboration with Larson-Juhl.

In addition to his public speaking, Jared regularly delivers private training sessions, webinars, and one-on-one business consulting for leading picture framing companies across Australia and abroad.

Jared has worked closely with leading art galleries, libraries, and institutions to support best-practice methods in conservation framing and archival storage. His expertise in preservation has been shared through industry articles, hands-on workshops, and training sessions for professional picture framers. 

His knowledge spans specialised fields such as artwork conservation, photographic preservation, and book and paper-based conservation. Jared has a practical understanding of the unique storage challenges faced by institutions and collectors alike.

Combining conservation principles with modern technology, Jared has developed a number of advanced solutions for archival storage using computerised board and box cutting systems. His innovations allow for precise, custom-built enclosures that protect delicate artworks while improving handling and access.

He has also authored a specialised guide on archival storage using GUNNAR computerised mat cutters, written specifically for museums, galleries, and libraries seeking scalable, in-house solutions.

• Read Jared’s guide to archival storage solutions for institutions using GUNNAR Computerised Matcutters.