About

Jared Davis is a recognised expert in picture framing and a specialist in photo and artwork conservation. 

Jared is the Sales & Marketing Director for Profile Australia who are an importer, a wholesaler and the largest manufacturer of photo frames in the Australia. 

Based in Brisbane, Jared has previously worked as a Business Development Manager for Frames Now Australia and also spent 15 years the Marketing Manager for Larson-Juhl Australia. He also works an international consultant and educator for GUNNAR, based in Switzerland. 

For the last 14 years Jared has also been a contributing editor and writer for Picture Framing Magazine, with his regular column, Sales Strategies, recognised and read by many picture framers around the globe. 

Jared first started his career in the art & picture framing industry in  in Australia in 1991, working for a leading Australian wholesale framing supply business called Hughes Mouldings. He worked as a account manager and product manager for almost 15 years, and saw the business more than double in size over this time.  

During this time he also worked casually and part time for several custom picture framing business around Brisbane.

In 2006 he then joined Megawood Mouldings, a wholesale supplier as a Product Manager, responsible for many aspects of technical support and education for Picture Framing equipment. 

Jared managed specialised machinery  and product brands, including GUNNAR, Cassese, Fletcher-Terry, Nielsen Bainbridge, Tru-Vue and more. 

In 2010, Megawood was acquired by international Berkshire Hathaway company, Larson-Juhl, and Jared stayed on as a Business Development and Marketing Manager. 

During this time, he specialised in the area of picture framing sales, marketing, training and education. Jared taught many educational workshops for picture framers on behalf of Larson-Juhl, all around the globe. 

With his advanced knowledge in picture framing conservation methods, he also managed a new area of the business specialising in archival conservation materials from Conservation by Design in the UK. 

In 2020 Jared joined the management team of Frames Now, based in Melbourne, one of Australia's largest retail and wholesale picture framing businesses. Frames Now operate several custom framing stores all around Melbourne. 

Then in 2022 Jared joined Profile Australia, based in Sydney as their Director of Sales and Marketing. Profile is the largest picture framing manufacturer in Australia. They also supply a wide range of premium photo albums, mat boards and a range of luxury body & bath products. 

Over the course of his career, Jared has personally helped to set-up and establish many successful picture framing businesses around Australia.

He has also taught framing business owners how to best use and maintain their framing equipment. He has also developed unique framing methods and techniques using improved developments in technology. 

Keeping up ahead of industry advancements in technology, as well as the changing methods and techniques of framing, Jared has frequently been in the vital position of offering technical support and education to both new & experienced business owners and picture framers across the industry.

Jared is a recognized pioneer in computerised matboard cutting technology. 

Responsible for installing the first computerised mat cutters (CMCs) in Australia as far back as 1997, Jared is well known to many picture framing businesses, having worked at the cutting edge of the industry's CMC revolution as it evolved and changed the picture framing industry. 

Jared has also developed several unique framing methods and solutions using computer matcutting technology, including specialised software cutting templates. 

He has also developed a comprehensive range of helpful video training tutorials, which are used by picture framers all around the world. 

In 2007, Jared authored the popular book "Getting the most value from your CMC", which showed picture framers how to unlock the profit and potential of their computerized mat cutters.   

Jared is also renowned for his creative matcutting designs using a computerised mt cutter which have been featured in magazines and picture framing trade shows around the world. 

Jared is also recognised for his support of picture framing industry associations, guilds and education. 

For many many years, Jared volunteered as a long serving committee member on the board for the Professional Picture Framers Association (PPFA) in Australia. 

In 2013, Jared was elected to the PPFA International Board of Directors, and held this position for over 5 years. 

He has taught dozens of classes and workshops as a speaker for industry associations and conferences around the globe. These include the PPFA, the Picture Framers Guild of Australia, Profile Magazine & the West Coast Art & Frame Expo in the US. 

In 2015 Jared was honoured to be the first western picture framing  industry educator to teach at the AFAExpo Framing Industry Conference held in Beijing, China. 

He has also returned to Asia several times since to teach advanced framing and business workshops for Larson-Juhl in Qingdao (China), Tokyo (Japan) and also Singapore. 

Jared has also provided business consulting and private workshops, webinars and tuition for many leading picture framing businesses .

Having worked with many recognised art galleries, libraries and  institutions in methods of conservation and archival storage, Jared has written articles and taught workshops to professional picture framers about different aspects and techniques of artwork preservation. 

This scope of knowledge covers specialised areas that include artwork conversion, photography conservation and also book conservation.

Jared has also developed many advanced and unique solutions for archival storage using computerised board and box cutting technology. He has also written a specialised guide on this topic. 

• Read Jared’s guide to archival storage solutions, specifically for institutions using GUNNAR Computerised Matcutters.